J.P.Rice International (1998) Co., Ltd. was established in 1998 with a registered capital of 5 million baht and overseas. Under the concept of a new generation of executives who are committed to promoting Jasmine Rice to be popular with consumers around the world, J.P.Rice International (1998) Co., Ltd. Manufacturing to meet the growing demand. The company increased its registered capital in 2008 to Bt17mn and set up a new rice mill with a capacity of 35,000 tons (rice / year). At present, the company is certified to produce and distribute jasmine rice according to the standard. From the Ministry of Commerce under the brand name of Bongchai gold and branded gold coins. It employs around 40 people and has two offices.